It’s Christmas time, there’s no need to be afraid.
Well…. maybe there is if you haven’t got your marketing right and are missing out on sales at the busiest time of year.
We’ve all seen John Lewis’ Man on the Moon. We’ve all seen Sainsbury’s Mog the Cat ruin a kitchen. And we’ve almost just about managed to put our fingers in our ears and go “la la la” every time the Coke lorry appears on TV before we’ve even opened one advent calendar window.
Christmas marketing is becoming a bigger deal every year now. And while big companies might have the budget for lavish campaigns as soon as Halloween is over, what can smaller businesses do to capitalise on the festive spirit?
At this specially festive BDX we’ll be looking at times when Christmas advertising has gone right, and when its gone incredibly wrong. With an all-star panel at hand to provide insight on how Glasgow based businesses can avoid falling foul of common Christmas mistakes, it’s going to be the only networking event you need to be at in December.
So come along, be merry and get free marketing advice from digital experts in Glasgow.